Tips for Using Instagram for Business Marketing!
You’ve got an Instagram account … now what?
- Be fresh: When posting content to Instagram, be sure it is fresh, meaningful and unique. Avoid reposting images or videos that you’ve already shared or that can be found elsewhere. Rather, opt for original content that’s both new and relevant.
- Post consistently: Posts should be shared consistently and in real-time. Avoid scheduling canned content. Although Forbes® magazine tells us there is really no known downside to high-frequency posting, the average brand posts 1.5 times per day. Also, focus on sharing spontaneous moments riddled with emotion such as real laughter, kindness, care … you get the picture.
- Use hashtags: The use of hashtags (words or phrases with the “#” symbol in front of them) is very popular among Instagram users. You can hashtag your content by subject matter, geolocation or event to help users find your business and its content. Some of the top hashtags used on Instagram include “#love,” “#me” and “#follow.” A word to the wise: there can be too much of a good thing—limit hashtags to no more than five. Any more than that and you risk annoying your audience.
- Be engaging: Posting content that’s engaging helps your business keep and attract more followers. Accomplish this by following complementary accounts, liking content, commenting on pictures and responding to comments posted about your content. You can further engage followers with photo contests. For instance, post a picture and ask followers to caption it for a chance to win a prize, such as a digital photo frame or digi-frame key tag. Or crowd source pictures of your followers engaged with your product or service. Reward the best pictures with a set of photo coasters, a leather photo box or a neoprene camera case by BUILT®.
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